During a conversation with Prof Lev, I asked him “what kind of visualisation would make one turn around to take a look?”
Following that was several examples of successful visualisations with focus not only on content but also the strategy to derive the visualisation - the type of representation which was radical, fresh or new.
In my own words, heres what i learnt, “to be recognised, one must first seek meaningful contents and apply a radical new aesthetic to communicate this content”.